By Chris Mays, Brattleboro Reformer
WEST DOVER — Bigger concerts — like the Rock the Roots tour stop planned for July 7 — could become second only to skiing as the economic driver businesses can thank Mount Snow for getting more heads in beds, restaurants and shops.
“We’re definitely exploring more options like this,” said Jamie Storrs, communications manager for the resort. “I think it’s going to be a great show and a great Saturday.”
Minus Zero Festival’s first year at the mountain attracted guests who wanted to hear electronic dance music during a weekend in April, a normally slow time in the Deerfield Valley. That gave a good influx of revenue to businesses before mud season, Storrs told the Reformer.
He described Minus Zero as “a kind of test case to see how larger music festivals did around here.”
“After that success, this just seemed like a great addition to the summer events list that we have,” he said.
Angry Orchard Hard Cider’s Rock the Roots tour will bring Sublime with Rome, Dirty Heads, Lupe Fiasco, Pepper and Matisyahu to Mount Snow on July 7. The nation-wide tour includes shows in New York, Michigan, Florida, Boston and California.
Storrs has been assuring people that the 21-and-older event will have beverages other than hard cider for sale.
Tickets can be purchased at angryorchard.com/rocktheroots. Prices vary from $55 to $90. Special VIP access, including a pig roast and barbecue with the bands, has already sold out. Other VIP options will provide opportunities to watch the stage from different viewing areas and to skip lines.
The resort expects to see attendance numbers similar to what Minus Zero saw on the Saturday of the festival — between 5,000 and 10,000.
“We don’t really have firm numbers yet,” Storrs said. “It’ just going to be a busy week because it’s also the same week as the Fourth of July.”
He said the valley will have “a ton of stuff to do.”
Music is not the only thing bringing people to Mount Snow this summer and fall. The resort’s events listings include the Peace Pipe Rail Jam on May 26, Spring Into Summer BBQ on May 27, Fireworks for Freedom on July 3, Blueberry Bash on July 28, the 24th annual Mount Snow Brewers Festival on Sept. 1 and 2, Hops for Hope 5K on Sept. 1, and more.
the Vermont Wine and Harvest Festival on Sept. 22,
the eighth annual Vermont Wildlife Festival on Sept. 23, the 21st annual Mount Snow Oktoberfest and 45th annual Harvest Arts and Crafts Show on Oct. 6 and 7, Gulp and Gallop 5K on Oct. 6, and the Eastern States Cup Downhill Finals on Oct. 13 and 14.
Reach staff writer Chris Mays at firstname.lastname@example.org, at @CMaysBR on Twitter and 802-254-2311, ext. 273.
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